NewsVibe Insights. Which Social Media Platforms Are Fueling Online Conversations?

Echipa NewsVibe

14 Mar 2025

Facebook continues to dominate Romania’s online conversations, according to NewsVibe data. TikTok and WhatsApp follow closely, while Instagram and YouTube generate fewer digital mentions.

ML Insights
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Which social media platforms are driving the most online discussions in Romania?

According to data collected by NewsVibe, Facebook continues to lead with 69.7K mentions over the past year. TikTok holds second place with 32.2K mentions, while WhatsApp is right behind with 31.8K. Meanwhile, Instagram (19.1K) and YouTube (15.7K) are drawing significantly less online attention.

What does this data suggest?

➡ Facebook remains the dominant space for sharing news and engaging in public discourse, both in Romania and internationally, based on public data.

➡ TikTok is on an upward trend, capturing increasing attention from both users and the media—especially in the context of the presidential elections.

➡ WhatsApp is no longer just a private messaging tool; it’s becoming a relevant topic in broader online conversations.

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Top Social Media Platforms in Romania, based on volume of mentions by relevant online sources in the last 12 months
While Facebook still holds its ground as the go-to platform for digital debates, the landscape is shifting. TikTok is rapidly gaining influence, and WhatsApp is emerging as a surprising player in public discussions. With NewsVibe, you can stay ahead of these trends, monitor real-time conversations, and better understand the evolving dynamics of the online world.

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