The COMPARE feature in NewsVibe allows you to analyze and compare multiple saved reports to understand their impact and mentions over a predefined period. Here’s how to use this powerful tool effectively.
Steps to Compare Reports
- Select Reports
- Choose between 2 and 5 saved reports that you want to compare.
- Define the Time Period
- Select the time period for comparison (e.g., one week, one month, or longer).
- View Graphical Comparisons
- Total Mentions and Pie Chart: See a total count of mentions and a PieChart showing the overall share of each report in the conversation.
- Hits Comparison: Compare the number of mentions for the selected period to see which report dominated the conversation.
- Impact Comparison: Compare the estimated potential impact of each report to understand which had the greater audience reach.
- Daily Acceleration Comparison: Analyze the daily acceleration to identify which report had the most significant day-to-day changes in conversation activity.
- Weekly Acceleration Comparison: Examine the weekly acceleration to see which report had the most substantial week-to-week changes, reflecting long-term impact dynamics.
Detailed Graph Descriptions
- Total Mentions and PieChart
- Total Mentions: Displays the cumulative number of mentions across all selected reports, and for the selected period of time.
- PieChart: Visual representation of each Report’s share in the overall conversation, providing a quick overview of dominance.
- Hits Comparison
- Graph: Line chart showing the number of mentions for each report over the selected period.
- Purpose: Helps identify which report consistently appeared in conversations more frequently.
- Impact Comparison
- Graph: Line chart displaying the estimated potential impact for each report.
- Purpose: Shows which report reached a broader audience and had a higher potential impact.
- Daily Acceleration Comparison
- Graph: Line chart indicating daily changes (positive or negative) in conversation activity for each report.
- Purpose: Highlights which report had the most noticeable day-to-day changes, indicating spikes in interest or activity.
- Weekly Acceleration Comparison
- Graph: Line chart showing weekly changes in conversation activity for each report.
- Purpose: Reflects long-term trends and significant shifts in conversation dynamics, important for evaluating sustained impact.
Real-Time Data Analysis
The COMPARE feature leverages NewsVibe’s real-time data analysis technology to provide up-to-date insights. This tool is invaluable for differentiating between keywords or custom lists being compared, offering a clear understanding of conversation dynamics in competitive or polemic contexts.
Benefits of Using the COMPARE Feature
- Understand Dynamics: Gain insights into the strong conversational dynamics between different topics or lists.
- Identify Dominance: Determine which topics or lists are leading the conversation.
- Evaluate Impact: Assess the potential reach and impact of each topic or list.
- Monitor Trends: Track daily and weekly trends to see how the conversation evolves over time.
- Make Informed Decisions: Use the detailed comparisons to inform your strategies and decisions.
By using the COMPARE feature daily, you can keep a close eye on the evolving dynamics of conversations, helping you stay ahead in competitive or polemic contexts.