How to Use the COMPARE Feature

The COMPARE feature in NewsVibe allows you to analyze and compare multiple saved reports to understand their impact and mentions over a predefined period. Here’s how to use this powerful tool effectively.

Steps to Compare Reports

1. Select Reports
   • Choose between 2 and 5 saved reports that you want to compare.
2. Define the Time Period
   • Select the time period for comparison (e.g., one week, one month, or longer).
3. View Graphical Comparisons
   • Summary: Includes the main statistics useful for comparison – number of mentions, impact, sentiment, trend; a concentration of information from which the essential data for comparing the visibility of two or more subjects can be quickly extracted.
   • Hits summary. Share-of-voice report comparing the volume of mentions: see the total number of mentions for each of the compared topics and a pie chart showing the share of each report in the conversation. Goal: helps identify the topic that appeared most frequently in conversations.
   • Impact summary. Share-of-impact report comparing the estimated impact of mentions: see the total volume of impact for each of the compared topics and a pie chart showing the share of each report in the total impact of the conversation. Goal: shows which report reached a wider audience and had a greater potential impact.
   • Hits comparison. Comparative evolution of mentions: compares the evolution of the number of mentions for the selected period and identifies moments of dominance for each topic included in the conversation, allowing for direct comparisons by day.
   • Impact comparison. Comparative evolution of impact: compares the evolution over time of the potential impact of each analyzed subject to understand moments of higher or lower reach.
   • Sentiment comparison: graphically presents the sentiment dynamics for the analyzed topics, comparatively.
   • Daily trends comparison: analyzes daily acceleration to identify the report with the most significant variations from one day to the next. Goal: highlights visible variations from one day to the next, indicating sudden increases in interest or activity.
   • Weekly trends comparison: examines weekly growth to see the report with the most important variations from one week to the next, reflecting the long-term impact dynamics. Goal: reflects long-term trends and significant changes in conversation dynamics, relevant for impact assessment.

Real-Time Data Analysis

The COMPARE feature leverages NewsVibe’s real-time data analysis technology to provide up-to-date insights. This tool is invaluable for differentiating between keywords or custom lists being compared, offering a clear understanding of conversation dynamics in competitive or polemic contexts.

Benefits of Using the COMPARE Feature

• Understand Dynamics: Gain insights into the strong conversational dynamics between different topics or lists.
• Identify Dominance: Determine which topics or lists are leading the conversation.
• Evaluate Impact: Assess the potential reach and impact of each topic or list.
• Monitor Trends: Track daily and weekly trends to see how the conversation evolves over time.
• Make Informed Decisions: Use the detailed comparisons to inform your strategies and decisions.

By using the COMPARE feature daily, you can keep a close eye on the evolving dynamics of conversations, helping you stay ahead in competitive or polemic contexts.