NewsVibe’s Sentiment Analysis goes beyond keywords to help you truly understand how public discourse evolves around specific names, brands, or institutions. It uses advanced Large Language Models (LLMs) to scan web articles and social media posts and assign a sentiment score (positive, neutral, or negative) for each Named Entity (such as people, organizations, locations, brands, or products) mentioned in the content.
With this feature, you don’t just see what is mentioned—you understand how it is perceived.
🔍 How It Works
Each time a news article or social media post is collected, NewsVibe’s advanced AI engine instantly processes and annotates the content in real-time. As soon as the text is scraped, it goes through a pipeline of intelligent algorithms that perform multiple tasks in parallel:
- 🧠 Sentiment Scoring: The system analyzes the tone of the content and assigns a positive, neutral, or negative sentiment for each identified entity (people, brands, organizations, etc.).
- 📌 Vectorization & Classification: Simultaneously, the text is vectorized and classified into relevant topics, categories, and thematic clusters—allowing for powerful search, trend detection, and content filtering later on.
This multi-layered analysis ensures that every piece of content is not only categorized, but emotionally understood—immediately and at scale.
📌 Key Features & Visualizations
- ✅ Entity Sentiment Tagging
Every entity gets a tone: positive, neutral, or negative based on the language used in its immediate context. - ☁️ Sentiment Clouds
Visual clouds of the most mentioned positive or negative entities by hits, or by trend. - 🏆 Top Entities Ranking, by sentiment score
- 🧭 Polarization Score
Our unique NewsVibe Polarization Metric indicates how emotionally charged a topic or a subject is.
Fewer neutral mentions = higher emotional intensity
More neutral mentions = a more balanced context - 📊 Pie Chart Sentiment Breakdown
Instantly understand the share of positive, neutral, and negative sentiment across your topic.
💡 How Can You Use This Data?
- 🔎 Identify Sentiment Drivers: See which names, themes, or organizations push public mood up or down.
- 📈 Spot Early Trends: Use sentiment trajectory to catch rising issues or public dissatisfaction.
- 🧠 Guide Communication Strategies: Know when to act, adjust messaging, or respond to a media crisis.
- 🧭 Measure Emotional Impact: Gauge how messages, policies, or brand actions resonate online.
- 🗳️ Campaign Monitoring: Perfect for political or advocacy groups looking to stay one step ahead.
NewsVibe gives you not just information, but interpretation—an emotional map of the media that helps you move faster, smarter, and with clarity.